Strategic Leadership

Company Mission, Vision and Advisory Board

Our Mission

Equivity’s goal is to provide scalable strategic outsourcing and virtual support services to our clients from our different business units. We work in collaboration with our clients to increase productivity and accelerate growth within their organization and always aim to exceed their goals by lowering operational stress and increasing efficiency.

Our Vision

Equivity is committed to being the #1 provider of virtual support services to our clients. We want to be part of our client’s sustainable growth by providing outsourcing solutions from our different business units to meet their needs.

Meet the Equivity Advisory Board

Our Advisory Board is composed of a distinguished group of professionals who bring a wealth of expertise and insights to Equivity. With diverse backgrounds and extensive industry knowledge, our Advisory Board members play a crucial role in shaping our strategic direction and ensuring our continued growth and success. Their guidance and invaluable contributions help us navigate challenges, seize opportunities, and make informed decisions. Together, they bring years of experience and a shared commitment to excellence, guiding us towards achieving our goals and delivering exceptional value to our stakeholders.

Dr. Ezekiel Bonillas

Professor of Entrepreneurship at California State University – San Bernardino and Executive Coach

Ezekiel is a versatile entrepreneur with a diverse background in banking, higher education, consulting, and economic development. After earning his doctorate in 2022 from Case Western Reserve University, he joined CSUSB’s School of Entrepreneurship as an assistant professor. Dr. Bonillas actively contributes to his community, serving on the governing board of Desert Regional Medical Center, the Desert Sun’s Editorial Board, and the Eisenhower Health Foundation’s board through Latino’s in Philanthropy. He is also a board member for Get in Motion Entrepreneurs, supporting economic opportunities for Latino communities through entrepreneurship. He founded Prospera Business Consulting in 2009, advising entrepreneurs in the U.S., Mexico, and France.

Ricardo Martin

Investment Banker and CEO at Inverwealth

Ricardo is a seasoned professional with extensive expertise in business restructuring and process optimization, strategic planning, and negotiations. With a strong management background and a sharp eye for identifying improvement opportunities, he has led numerous organizations to become leaner and more efficient. His core competency lies in strategic planning, where he excels in formulating and implementing initiatives that align with long-term objectives. With a deep understanding of market dynamics and competition, he identifies emerging trends and develops robust strategies to capitalize on opportunities while mitigating risks.

Cathy Medeiros

HR Executive Coach

Cathy is currently a self-employed executive coach, providing developmental and transition coaching for senior executives within Eaton Corporation which she retired from in 2020. After a 35-year corporate career, Cathy is enjoying her coaching practice and serves as a member of the Board of Directors of South County Outreach, a non-profit organization dedicated to preventing homelessness and hunger in South Orange County. Cathy and her husband Jon live in San Juan Capistrano where they enjoy spending time with their four daughters and son-in-laws and eight grandchildren.

Eric Wall

Equivity Founder, Attorney and Expert in Virtual Outsourcing Solutions

After working as a partner at the global litigation firm Quinn Emanuel, Eric founded Equivity to provide assistance to attorneys and entrepreneurs requiring paralegal, marketing, and administrative support. Eric’s experience as an executive and litigator provides him with a broad perspective on the opportunities and challenges faced by businesses in a number of industries, including those in the staffing and legal verticals.

Dr. Valarie Zeithaml

David S. Van Pelt Family Distinguished Professor of Marketing at UNC Kenan-Flagler Business School

Valarie devoted the last 50 years to researching, consulting, and teaching service quality and services management. She is the Distinguished Professor of Marketing Emerita at UNC’s Kenan-Flagler Business School. In addition to being among the inaugural cohort of AMA Fellows, her honors include the AMA Irwin/McGraw-Hill Distinguished Marketing Educator, the Paul D. Converse Award, the inaugural Berry-AMA Book Prize, and Marketing Legend by the AMA. As of June 2023, her research citations numbered 283,550, the highest in the marketing discipline and in the University of North Carolina system.