Email marketing ROI (return on investment) is impressive. According to Marketing Evolution, for every $1 spent on email marketing, the sender gets $42 back. With a click-through rate 50 to 100 times higher than popular social channels, it is no wonder …
Lynn Yule Posts
This is the second half of our two-part series on developing a brand. Part 1 of this series covered the steps involved in developing a brand, as well as its components and best practices. Read part 1 of this series here if you missed it. Now that we ha …
There are over 500,000 brands worldwide, covering more than 2,000 product categories. So how do you create a brand that is unique to you? How do you build a successful brand that sets you apart? A brand that positively impacts the lives of those who ex …
Brands employ affiliate marketing programs to gain exposure, awareness, and revenue. They use this performance-driven tool to connect with influencers, paying only when the consumer follows through on the desired action, typically a sale. Affiliate mar …
You are well into a marketing campaign. Your team is frantically writing content and posting it on social channels, and you’ve even taken out a few ads. All hands are on deck, chasing after the latest hot marketing trend. However, you don’t see results …
What is a Marketing Campaign? Every successful marketing campaign has one thing in common – extensive planning. Just as your marketing strategy and plan require detailed planning and documentation, so does each marketing campaign. Before we dive into t …
The customer journey and marketing funnel are critical marketing processes that add structure to your marketing activities. When used together, these complementary tools maximize your marketing initiatives. While it’s essential to understand the differ …
With over 57% of the world’s population using the internet, the digital landscape provides abundant opportunities for businesses to reach potential customers. It’s tempting to dive into creating a beautifully designed website and targeted social advert …