Fractional Marketing Director


Equivity fractional marketing directors are an excellent choice for businesses that want to expand their marketing capabilities, get strategic advice, and provide leadership to their existing marketing team without committing to a full-time employee. Our fractional marketing directors are senior-level marketing executives who will work on an as-needed basis with your company, integrating into your team, providing hands-on leadership to your existing marketing team, and offering fresh ideas, strategic guidance, and tactical support.


How Can a Fractional Marketing Director Help Your Business?

Fractional marketing directors can bring skillsets such as deep knowledge of digital media platforms and deep understanding of analytics to any organization they work with. They work closely with the company’s leadership team on various projects, such as developing innovative strategies for digital marketing campaigns and creating brand identity guidelines that reflect the company’s values, developing and implementing marketing plans, analyzing data, monitoring trends in the market, and providing strategic advice. They also focus on improving customer experience, driving traffic to websites and maximizing return on investment from advertising budgets.


Why You Need a Fractional Marketing Director

If your business wants to benefit from experienced marketing expertise without hiring a full-time executive, a fractional marketing director can be an excellent resource. With the right fractional marketing director, your business will have access to the knowledge and experience of a marketing professional without incurring the financial burden of hiring a full-time employee.

But when do you need a fractional marketing director? There are many scenarios where bringing in an outside expert can be beneficial. If your business has recently undergone changes such as growth, pivot, or merger, then it might be time to look at bringing on an interim leader who specializes in marketing. A fractional marketing director could also help guide you through new technology trends and best practices that would otherwise take up too much time for your existing team members.

Another situation in which a fractional marketing director can be useful is when you want to ensure that you are employing the most cost-effective marketing strategies, something that can be challenging to assess when you lack the resources of a large corporation.

With a fractional marketing director on your team, you’ll have access to a wealth of expertise that will help you make sound decisions about how to allocate your marketing budget and reach your desired client base. Your fractional marketing director can help assess where you stand currently and identify any areas that need improvement or adjustment.


Get Started Today

Equivity’s fractional marketing directors can be an effective way to help your business reach its full potential. Our experienced team of experts can provide you with tailored strategies to dramatically increase your ROI and ensure that you stay ahead of the competition. We understand how important it is for your business to succeed and we are here to provide the guidance and support needed to make that happen.


  • Marketing Leadership
  • Reporting & KPI’s
  • Customer and Brand Research
  • Marketing Strategy
  • Optimization
  • Branding and Corporate Identity
  • Marketing Consulting
  • Go-to-market Strategy
  • Developing and Implementing Marketing Plans


Need a customized plan, a virtual assistant team, or want to include virtual receptionist services? Contact Us

Why Equivity?

No Contracts. No Hassle.

Just experienced US-based support
the way you need it.

Dedicated Support

You will always work with the same virtual assistant, who will get to know your business inside and out. ​

US-Based Specialized Expertise

Our assistants are US-based, college educated and have years of professional experience. ​

Flexible Monthly Plans

We offer a wide range of scalable plans so that you can increase your hours as your business grows and the need arises. ​

Client Experience Managers

Your dedicated go-to person for anything including how to get the most value out of your plan, helpful insight on working virtually and management of your virtual assistant.​

What people are saying About Equivity


Equivity knows how to create a business owner, sales person, CEO more time to do what they are good at. Or, simply focus on some much needed time off. I own a business and not one of our employees is a specialist in social media and blogging. So I hired an expert in the field. We are wowing my industry with content. I am very excited about my future with this company. I could not be more happy.

April Dodson
BidSlot Marketing
patty chan

I originally hired Equivity to do SEO on my website. It was a big success and now my virtual assistant handles all my digital marketing activities including a complex e-commerce site, email marketing and my online Etsy store. Equivity’s been a real game changer for my marketing activities.

Patty Chan
Dosha Dog
john lyng

I own a boutique residential remodeling and construction company in San Francisco. Most of my clients are sophisticated and tech savvy and I wanted to have a website that matched that level of sophistication. My marketing VA designed an elegant website and AdWords campaign that exceeded my expectations. I couldn’t be happier with the results.

John Lyng
Modern Craft Construction

How Does It Work?

Flexible and Fast.

Customized support & scalable
plans to fit your needs.

Talk to Us

During this 30-minute call, we will assess the skillsets and hours you need and answer any questions you have.​

Placement & Interview

We will send you a detailed bio of the best assistant for your needs and, if you prefer, you can schedule a one-on-one interview with them.​

Sign Up

Choose a plan that works for you. No long-term contracts and you can increase, decrease, or cancel your plan at any time! ​

Kick-Off Call

Establish key objectives, discuss communication methods, and create a plan for success with your assistant and Client Experience Manager.​