Equivity fractional marketing directors are an excellent choice for businesses that want to expand their marketing capabilities, get strategic advice, and provide leadership to their existing marketing team without committing to a full-time employee. Our fractional marketing directors are senior-level marketing executives who will work on an as-needed basis with your company, integrating into your team, providing hands-on leadership to your existing marketing team, and offering fresh ideas, strategic guidance, and tactical support.

How Can a Fractional Marketing Director Help Your Business?

Fractional marketing directors can bring skillsets such as deep knowledge of digital media platforms and deep understanding of analytics to any organization they work with. They work closely with the company’s leadership team on various projects, such as developing innovative strategies for digital marketing campaigns and creating brand identity guidelines that reflect the company’s values, developing and implementing marketing plans, analyzing data, monitoring trends in the market, and providing strategic advice. They also focus on improving customer experience, driving traffic to websites and maximizing return on investment from advertising budgets.

Why You Need a Fractional Marketing Director

If your business wants to benefit from experienced marketing expertise without hiring a full-time executive, a fractional marketing director can be an excellent resource. With the right fractional marketing director, your business will have access to the knowledge and experience of a marketing professional without incurring the financial burden of hiring a full-time employee.

But when do you need a fractional marketing director? There are many scenarios where bringing in an outside expert can be beneficial. If your business has recently undergone changes such as growth, pivot, or merger, then it might be time to look at bringing on an interim leader who specializes in marketing. A fractional marketing director could also help guide you through new technology trends and best practices that would otherwise take up too much time for your existing team members.

Another situation in which a fractional marketing director can be useful is when you want to ensure that you are employing the most cost-effective marketing strategies, something that can be challenging to assess when you lack the resources of a large corporation.

With a fractional marketing director on your team, you’ll have access to a wealth of expertise that will help you make sound decisions about how to allocate your marketing budget and reach your desired client base. Your fractional marketing director can help assess where you stand currently and identify any areas that need improvement or adjustment.

Get Started Today

Equivity’s fractional marketing directors can be an effective way to help your business reach its full potential. Our experienced team of experts can provide you with tailored strategies to dramatically increase your ROI and ensure that you stay ahead of the competition. We understand how important it is for your business to succeed and we are here to provide the guidance and support needed to make that happen.