Creating an Online Course for Your Business
Online learning and training have become not just a critical marketing channel for executives and professionals, but another avenue for generating revenue that compliments core service offerings. The e-learning market is expected to exceed $300 billion by 2025, and...
Why You Need an Employee Handbook in 2021
Have you ever seen a professional football team go out onto the field without learning the playbook? Or a conductor leading an orchestra without a score? Well, that’s what operating a small business without an employee handbook looks like. Disorganized, chaotic, and...
Why Your Email Marketing Campaign Needs an Audit
Keeping an eye on the performance of your email campaigns is crucial for maintaining your brand and getting good deliverability and conversion rates. When your campaign isn’t bringing in the results you’d hoped for, it might be time for an email marketing audit. In...
5 Tips for More Compelling PowerPoint Presentations
The best PowerPoint presentations shouldn’t be remembered. Instead, they should fall into the background to support you and the message you’re trying to get across. What does stand out is a bad PowerPoint presentation. Whether it’s too many lines of text, a disjointed...
How to Create a Content Calendar
A content calendar is a way to plan the written content that you will be sharing on social media, email, or your website over the next week, month, or year. The calendar allows you to visualize what content will be distributed when and allows you to collaborate with...
Must-Haves for the Work-From-Home Lawyer: Task and Team Management
Operating your law office remotely means thinking about more than just the nuts and bolts of Zoom calls and document sharing. It also means managing a team remotely. Being able to ensure you’re your team is completing work according to instructions and on-time can...
Virtual Human Resources: How to Take the Talent Factor to a Whole New Level
As businesses have increasingly migrated their operations from the office to remote working arrangements, while simultaneously coping with a challenging economic environment, many are shifting business functions outside of the organization. While many businesses have...
Onshore Versus Offshore Virtual Assistants: Making the Right Choice for Your Business
With more people working remotely, either temporarily or for the long-term, more businesses are considering outsourcing operations and bringing on a virtual assistant. When exploring options, most businesses are immediately confronted with the question of whether to...
Booking It: Using a Self-Published Book to Promote Your Business
In an increasingly digital world, one way to distinguish yourself is refreshingly old-school: publishing your own book. A book is an instant reputation-builder: It conveys expertise in a subject matter, provides a platform for your ideas, and serves as a business...
Must-Haves for the Work-From-Home Lawyer: Adequate Security
Even as we move toward the end of 2020, the physical offices of many law firms are still closed with no plans to reopen anytime soon. As remote legal practices remain the norm, the task of keeping client files and other proprietary information safe is crucial—and it...