Google My Business: Helping You Find Customers by Helping Them Find You
One of the most challenging hurdles for many small businesses and startups is increasing visibility and getting found by new customers. Being present and prolific on social media is a smart placeto start, but won’t necessarily guarantee potential clients and prospects...
Five Marketing Tips That You Can Write on a Post-It (Or a Cocktail Napkin)
Brilliant ideas don’t always have grand beginnings. In fact, there are several visionaries who were known for scribbling the first iterations of their genius in notepads or on cocktail napkins and Post-It notes. Robert Metcalfe, who co-invented Ethernet, sketched his...
Virtual Resolution – Improving Productivity in the New Year With a Virtual Assistant
The new year is when gym memberships are purchased, sweets and carbs are forsworn, and we strive to reinvent ourselves and redouble our efforts to reach personal goals. Many entrepreneurs and small business owners have similar goals for their business. They want to...
Let’s Get Analytical: How Marketing Data Analytics Can Help Increase Business and Save Money
Half the money I spend on advertising is wasted; the trouble is I don't know which half. -John Wanamaker The 2011 film “Moneyball”, dramatizes the story of how Billy Beane, General Manager of the Oakland Athletics, got a step ahead of his competitors in Major League...
Marketing Tasks to Delegate to Your Virtual Assistant
Even in the digital age, business is still fundamentally about personal relationships. Many businesses still rely on word-of-mouth and customer referrals to grow their business. While the need to develop personal relationships cannot be ignored, neither can the...
Productivity Tips for Entrepreneurial Moms
Moms—whether they are stay-at-home parents, self-employed, business owners, or corporate executives—are entrepreneurs by nature. From chef to chauffer and storyteller to nurse, moms must wear many hats and fill many roles on a daily basis. Mompreneurs, or mothers who...
Google AdWords in 2017: Changes are a Coming
In 2015, 1.4 million businesses and non-profits benefitted from using Google’s advertising tools nationwide AdWords and AdSense, Google’s advertising programs allow businesses to show ads based on keywords that a Google user inputs into the search engine. Google...
Burn Notice: How to Recognize and Prevent Entrepreneurial Burnout
Even though entrepreneurs and small business owners are their own bosses, the jobs rarely come without their fair share of stress and hard work. As any startup or small business owner can tell you, working hard, staying motivated, and succeeding in your livelihood are...
Paid vs. Earned Influencer Marketing
This is the third blog in our series on Influencer Marketing. In our previous blog we discussed the value of influencer marketing and how it can be applied to your business. In today's blog we will discuss the difference between paid and earned influencer marketing...
Dr. “No”: When “No” Is the Right Answer
In the 2008 film “Yes Man,” Jim Carrey’s character finds himself withdrawn and cynical after a recent divorce. Eventually, he is convinced to attend a motivational seminar where he agrees to seize every opportunity presented to him by responding with “yes,” no matter...