Google AdWords in 2017: Changes are a Coming
In 2015, 1.4 million businesses and non-profits benefitted from using Google’s advertising tools nationwide AdWords and AdSense, Google’s advertising programs allow businesses to show ads based on keywords that a Google user inputs into the search engine. Google...
Burn Notice: How to Recognize and Prevent Entrepreneurial Burnout
Even though entrepreneurs and small business owners are their own bosses, the jobs rarely come without their fair share of stress and hard work. As any startup or small business owner can tell you, working hard, staying motivated, and succeeding in your livelihood are...
Paid vs. Earned Influencer Marketing
This is the third blog in our series on Influencer Marketing. In our previous blog we discussed the value of influencer marketing and how it can be applied to your business. In today's blog we will discuss the difference between paid and earned influencer marketing...
Dr. “No”: When “No” Is the Right Answer
In the 2008 film “Yes Man,” Jim Carrey’s character finds himself withdrawn and cynical after a recent divorce. Eventually, he is convinced to attend a motivational seminar where he agrees to seize every opportunity presented to him by responding with “yes,” no matter...
Influencer Marketing: How to Find and Apply it to Your Business
This is the second blog in our series on Influencer Marketing. In our previous blog we discussed what influencer marketing is and how it can be beneficial to your business. In today's blog we will discuss how Influencer Marketing can help get your business' message...
Inner Strength: Why Introverts Make Successful Entrepreneurs
Conventional lines of thought often declare that the best entrepreneurs are highly extroverted, social people. Not all successful entrepreneurs, however, are big and commanding personalities. Some of the greatest entrepreneurs are, in fact, introverts including Bill...
Influencer Marketing: What is it and why is it useful?
As more and more people turn to online reviews, videos, and blogs to help them make purchasing decisions, influencer marketing has been on the rise. Influencer marketing is a relatively easy way to extend your brand’s reach, disseminate information, and casually...
Three Productivity Roadblocks to Avoid When Working with Your Virtual Assistant
The use of virtual assistants has been on an uptick in recent years among entrepreneurs, startups, and small and large business owners. But many busy professionals who are eager to outsource projects have a difficult time figuring out how best to work with them. At...
Beyond Declarations of Independence: Recruiting and Supporting Employees That Take Initiative
Just about every employer wants workers who take initiative, responsibility, and can do their job without constant supervision. Very few employers, however, actually employ workforces where these types of workers predominate. What is the cause of the disparity between...
Making the Most Out of Coworking Spaces
Over the past several years, coworking spaces have exploded in popularity, peppering cities like New York, Detroit, London, San Francisco, Hong Kong, Berlin, Cleveland, and more. Their increasing popularity is due to their ability to help people save money, find...