The Solopreneur Struggle: Tips for Finding a Work-Life Balance
Work-life balance is a hot topic these days. Many working individuals claim it is one of their highest motivating factors for choosing a profession or a company to work for; other hard working professionals claim it is a myth and we shouldn’t be adding to our stress...
Mobile Marketing Tips for Small Business
One of the most important components to being a mobile-ready business is being accessible; you want your customers to be able to easily find your small business online and interact with you in streamlined manner. Without mobile marketing integrated into your...
Go Blog or Go Home: Why Your Small Business Needs a Blog
Did you know that small businesses with blogs generate 126% more leads than companies without one? Blogs tend to be one of the easier and more cost-effective ways to generate not only interest but actual sales and revenue. Why? Consumers tend to regularly follow and...
Knock, Knock: Increasing Your Marketing Email Click Rate
Whether you are a small business or a Fortune 500 corporation, when it comes to email marketing, one metric stands out above the others: click rate. A click rate, which is literally the rate at which the people you are sending emails to are clicking on at least one...
Remote Technology: Accessing Data and Software From Home
Small businesses do not have the same resources to invest in technology as large enterprises. Often, there are higher priorities for spending resources than upgrading legacy accounting systems or deploying state-of-the-art servers to host your data. So, when some...
Virtually Next Door: Local Marketing for Small Business
However ubiquitous the internet is, people still enjoy going to their local stores. Maybe it’s the local comic book store that serves as the nexus of a graphic novel-oriented subculture. Maybe it’s a boutique clothing store that mothers have been taking their...
Google My Business: Helping You Find Customers by Helping Them Find You
One of the most challenging hurdles for many small businesses and startups is increasing visibility and getting found by new customers. Being present and prolific on social media is a smart placeto start, but won’t necessarily guarantee potential clients and prospects...
Five Marketing Tips That You Can Write on a Post-It (Or a Cocktail Napkin)
Brilliant ideas don’t always have grand beginnings. In fact, there are several visionaries who were known for scribbling the first iterations of their genius in notepads or on cocktail napkins and Post-It notes. Robert Metcalfe, who co-invented Ethernet, sketched his...
Virtual Resolution – Improving Productivity in the New Year With a Virtual Assistant
The new year is when gym memberships are purchased, sweets and carbs are forsworn, and we strive to reinvent ourselves and redouble our efforts to reach personal goals. Many entrepreneurs and small business owners have similar goals for their business. They want to...
Let’s Get Analytical: How Marketing Data Analytics Can Help Increase Business and Save Money
Half the money I spend on advertising is wasted; the trouble is I don't know which half. -John Wanamaker The 2011 film “Moneyball”, dramatizes the story of how Billy Beane, General Manager of the Oakland Athletics, got a step ahead of his competitors in Major League...