Dr. “No”: When “No” Is the Right Answer
In the 2008 film “Yes Man,” Jim Carrey’s character finds himself withdrawn and cynical after a recent divorce. Eventually, he is convinced to attend a motivational seminar where he agrees to seize every opportunity presented to him by responding with “yes,” no matter...
Influencer Marketing: How to Find and Apply it to Your Business
This is the second blog in our series on Influencer Marketing. In our previous blog we discussed what influencer marketing is and how it can be beneficial to your business. In today's blog we will discuss how Influencer Marketing can help get your business' message...
Inner Strength: Why Introverts Make Successful Entrepreneurs
Conventional lines of thought often declare that the best entrepreneurs are highly extroverted, social people. Not all successful entrepreneurs, however, are big and commanding personalities. Some of the greatest entrepreneurs are, in fact, introverts including Bill...
Influencer Marketing: What is it and why is it useful?
As more and more people turn to online reviews, videos, and blogs to help them make purchasing decisions, influencer marketing has been on the rise. Influencer marketing is a relatively easy way to extend your brand’s reach, disseminate information, and casually...
Three Productivity Roadblocks to Avoid When Working with Your Virtual Assistant
The use of virtual assistants has been on an uptick in recent years among entrepreneurs, startups, and small and large business owners. But many busy professionals who are eager to outsource projects have a difficult time figuring out how best to work with them. At...
Beyond Declarations of Independence: Recruiting and Supporting Employees That Take Initiative
Just about every employer wants workers who take initiative, responsibility, and can do their job without constant supervision. Very few employers, however, actually employ workforces where these types of workers predominate. What is the cause of the disparity between...
Making the Most Out of Coworking Spaces
Over the past several years, coworking spaces have exploded in popularity, peppering cities like New York, Detroit, London, San Francisco, Hong Kong, Berlin, Cleveland, and more. Their increasing popularity is due to their ability to help people save money, find...
4 Content Marketing Ideas for Small Businesses
Coming up with and executing content marketing ideas doesn’t have to be a long, grueling, or expensive process. When creating a content marketing strategy, you should plan on creating marketing collateral that aligns with your company goals. While there are a variety...
Corporate Time Vampires: Making Meetings More Productive and Slaying the Rest
We’ve all heard the saying, “I survived another meeting that should have been an email.” While not all meetings are unnecessary, many of them suck up participants‘ time that could have been better spent elsewhere. In particular, as organizations increasingly go...
Tips for Creating Evergreen Content
There are few things more frustrating than spending time on a blog, social media post, or email marketing campaign and having the content become obsolete as quickly as last month’s most tweeted meme. While frequently creating new content allows for more SEO...