4 Content Marketing Ideas for Small Businesses
Coming up with and executing content marketing ideas doesn’t have to be a long, grueling, or expensive process. When creating a content marketing strategy, you should plan on creating marketing collateral that aligns with your company goals. While there are a variety...
Corporate Time Vampires: Making Meetings More Productive and Slaying the Rest
We’ve all heard the saying, “I survived another meeting that should have been an email.” While not all meetings are unnecessary, many of them suck up participants‘ time that could have been better spent elsewhere. In particular, as organizations increasingly go...
Tips for Creating Evergreen Content
There are few things more frustrating than spending time on a blog, social media post, or email marketing campaign and having the content become obsolete as quickly as last month’s most tweeted meme. While frequently creating new content allows for more SEO...
What Makes a Strong Marketing Strategist?
The problem with getting marketing help, is not knowing where to go, but knowing when you’ve come to the right place. Aside from perusing resumes and profiles or speaking to a candidate about their job history and expertise, how can you know you’re finding yourself...
10 Ways Entrepreneurs Can Supercharge Growth with a Virtual Assistant
As an entrepreneur, you can’t afford to try out every newly touted business service that is supposed to make you more productive. Your money may be limited, and your time certainly is. Finding services to improve your productivity is about finding the right fit. Where...
5 Ways Your Virtual Assistant Can Help You Get the Most Out of Your Summer
I once had a summer job at a law firm in D.C. The firm was located right on the shores of the Potomac and most offices had a view of the river as it lazily flowed on toward the Watergate Hotel, past Kennedy Center, and the Lincoln Memorial. Below the offices was an...
Bad Call: The Pitfalls of False Assumptions and How to Avoid Them
We all have hacks or shortcuts we use to make our lives easier, both professionally and personally. Quickly looking for a quality olive oil to include in a dinner you’re planning on cooking to impress your mother-in-law? You grab the expensive stuff. Looking for a...
Prioritization: A Method to Avoid Madness
You have a presentation to give at work tomorrow morning, an important meeting to set up with a client at the end of the week, and your son needs help building a diorama for his Monday science class on top of a number of other deadlines you have to juggle. It’s easy...
How to Ensure your “Dream Team” Doesn’t Become an Organizational Nightmare
While cooking offers opportunities for experimentation and leeway for correcting slightly disappointing dishes, (Chili too watery? Add a teaspoon of flour. Chicken slightly undercooked? Throw it back on the grill for a few minutes.) baking requires strict adherence to...
You’re So Transparent. Balancing Transparency and Accountability in the Workplace
Every episode of a police procedural features a scene in which detectives look into an interrogation room at a suspect through a one-way mirror. The suspect knows that he is being watched, but he can’t see what the police are doing. The one-way mirror has a parallel...