Troubleshooting Your Marketing Campaign
You’ve done it. You’ve launched your marketing campaign. You took the time to research your target audience, decide on the channels to reach out to them and committed to addressing their needs. But those leads you expected to roll in, they have yet to materialize....
The Performance Review is Dead. Long Live the Daily Huddle!
Recruiting quality employees is a big win, bigger still is retaining them for the long haul. Studies have shown that a significant number of employees put a high importance on being respected, and having their voices heard. Updating your performance management...
Holding on to your Stars: Retaining Top Talent in Today’s Changing Workplace
As a small business owner or entrepreneur in 2018, you understand that we live in a different world than what existed thirty years ago. Large corporations and startups are offering their employees innovative (but costly) perks to attract employees. In this...
How to Create a Successful Video Marketing Strategy
From senior marketing professionals to tech journalists to social media enthusiasts, the feeling is near unanimous -- video is poised to be the most impactful marketing and sales tool in 2018. In fact, 53% of consumers want to see more video content, and over 51% of...
The Benefits of Unlimited Paid Time-Off: It’s Not Just for Startups!
Staying relevant in today’s market is a tough job for any employer, and now that employees are being offered flexible and remote work options, gym memberships, snack machines and yoga classes on-site, how do small business owners keep up? How can you attract the type...
Hitting a Bullseye: How to Define and Reach Small Business Marketing Goals
The success of your small business is heavily reliant on how effective your marketing is. Marketing to the wrong audience, for example, can be just as lethal to a growing business as making no effort to market your business. And while creating a marketing plan can...
Google AdWords Changes in 2018: 2017 Recap and Beyond
Last November we detailed all the upcoming AdWords changes that were expected in 2017. With 2018 right around the corner, we wanted to offer a recap of the AdWords changes that took place in late 2017 as well as explore the updates anticipated for the New Year....
Google Hawk: Google’s Latest Algorithm Update and What You Need to Know
Google’s latest algorithm update, named “Hawk,” released on August 22, 2017. The update, which specifically affects local SEO, has the potential to be quite a game changer for many small businesses. What is Google Hawk? In short, the Hawk update affects the filtering...
Identity by Design: How Creating a Meaningful Logo Can Help You Develop Your Company’s Identity
When my co-founder Eric and I started Equivity in 2014, we were still formulating an idea of what we wanted our business to be. We knew we wanted to help busy professionals and small businesses by providing both personal assistant and administrative assistant...
Content Marketing for Small Business
We’ve all heard the phrase, “content is king.” The lessons of this simple adage are easily seen in the digital space as Netflix and Amazon (amongst others) have started creating original programming content to drive viewers to their sites and services. But, it holds...