The Coworking Cure: Outsourcing Work Without Increasing Payroll

by | Apr 8, 2019 | Business, Virtual Assistant

It’s no surprise that coworking spaces are on the rise. With high-speed wifi, free coffee, cleaning and more taken care of for one monthly rate, more and more businesses are recognizing the benefits and joining spaces in every city across the globe.

Coworking spaces offer a thriving, creative environment for any ambitious business. Yet, the business model sets one significant limitation on businesses: growth. In fact, one of the top reasons a business leaves a coworking space is outgrowing the offices.

Coworking spaces generally charge tenants by the number of desks needed in an office. Unless a company is expecting serious growth, they’ll probably lease only as many desks as needed. The dilemma strikes when a company needs to acquire more talent to handle the workload.

Rather than increasing rent and hiring a new employee, outsourcing gives growing companies the option to delegate tasks to a trusted, remote professional. Hiring a team of virtual assistants can increase inhouse bandwidth without moving or incurring the cost of hiring a new employee. It’s understandable for business leaders to feel the need for in-house employees, however, many modern businesses have begun to outsource tasks in order to better focus their strengths.

Delegating work to a virtual assistant can be a great way to ensure tasks are being executed without adding new personnel to payroll. In this blog, we’ve broken down 10 of the top services that any business in a coworking space can begin to outsource immediately.

Administrative Assistance
Great administrative assistants can be summed up in two words: flexibility and trust. From keeping calendars updated, proofreading documents, inbox management, a professional administrative assistant can handle just about any task thrown at them. However, it’s crucial to have a trusted associate when handling personal matters or sensitive business information.

Bookkeeping is one of the most important tasks necessary for any company. Making sure payroll is accurate and employees are compensated is critical to keeping operations running smoothly. With a seasoned and trusted virtual bookkeeper, businesses can be sure their bookkeeping tasks are complete and concise. Whether it’s journal entries and bank reconciliations, updating accounting records, or compiling data for financial statements, a trusted VA can handle it all.

Conducting quality research can easily become one of the most time-consuming tasks for any business. Your virtual assistant can manage time-consuming internet research and compile findings for you into whatever format you prefer.

HR Assistance
Recruiting and retaining right employees is a big challenge at any company. A virtual assistant can be a significant time-saver by sorting and vetting resumes, contacting candidate, setting up interviews, running background checks.A skilled HR virtual assistant can save business leaders valuable time.

Social Media
Social media continues to thrive as one of the most important ways for a business to connect and communicate with their customers. Yet many businesses social media efforts fall flat. To make a business stand out, engagement must be facilitated and sparked through a consistent voice. With careful content curation and active audience engagement, a virtual marketing assistant can make sure social media channels and digital marketing efforts are a true asset to the business with an effective return on investment.

Email Marketing
Creating a relationship with customers is a great way to encourage repeat transactions and develop a lasting bond. Email marketing has become a surefire way to encourage a dialogue between a company and their stakeholders. Sending aesthetically pleasing, professional newsletters and emails can make sure an audience is engaged and wanting more. Creating and managing email drip campaigns to nurture a customer from inquiry to purchase is another task that can be handled and maintained by a virtual assistant.

Content Creation
A staple of any modern marketing strategy, “content” comes in various different forms. Whether it’s a blog, a video, or an e-book, original content works as a company’s everlasting voice and source of information, that customers can access at anytime. On top of that, content marketing efforts can add to improve your website’s SEO or be shared on social media to drive traffic.

Great content should inform, inspire, or entertain. Hiring a virtual marketing assistant to create original content on behalf of a business is a phenomenal way to vamp-up any current strategy and begin establishing the brand as a thought leader in their industry.

Digital Advertising
Think of social media platforms as the new city streets — digital advertising is the strategic placement of virtual billboards right in the path of a potential customer. Whether it’s growing an organic audience or capturing hot-leads, assigning a VA to manage digital advertising can have a huge return on investment.

Outsourcing to a remote team of professionals can keep an enterprise lean while achieving their goals. For organizations huddled in coworking space facing growth, outsourcing is a logical and effective method to achieve more with less.

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