Google AdWords Changes in 2018: 2017 Recap and Beyond
Last November we detailed all the upcoming AdWords changes that were expected in 2017. With 2018 right around the corner, we wanted to offer a recap of the AdWords changes that took place in late 2017 as well as explore the updates anticipated for the New Year....
Google Hawk: Google’s Latest Algorithm Update and What You Need to Know
Google’s latest algorithm update, named “Hawk,” released on August 22, 2017. The update, which specifically affects local SEO, has the potential to be quite a game changer for many small businesses. What is Google Hawk? In short, the Hawk update affects the filtering...
Identity by Design: How Creating a Meaningful Logo Can Help You Develop Your Company’s Identity
When my co-founder Eric and I started Equivity in 2014, we were still formulating an idea of what we wanted our business to be. We knew we wanted to help busy professionals and small businesses by providing both personal assistant and administrative assistant...
Content Marketing for Small Business
We’ve all heard the phrase, “content is king.” The lessons of this simple adage are easily seen in the digital space as Netflix and Amazon (amongst others) have started creating original programming content to drive viewers to their sites and services. But, it holds...
How Virtual Assistants Can Help Property Managers and Investors
If you manage a property or have investments in a property that you lease to tenants, your day can be swamped with responsibilities. Between scheduling a property assessor, keeping track of tenants late on their rent, and making sure your newest property is...
The Digital Lawyer: How to Increase Your Visibility and Manage Your Online Reputation
Many attorneys have built their practices on referrals. If you are one of those attorneys, you may not see the relevance of building and maintaining your firm’s online presence, especially when you are presented daily with the many other responsibilities and...
Work-Work Balance: Avoiding Stress as a Small Business Owner
Stress management is probably one of the most important yet least discussed topics of being a small business owner. It often feels like stress is an unavoidable part of being an entrepreneur. If business is booming, you experience stress taking orders, dealing with...
Pitch and Catch: Optimizing Landing Pages for Increased Conversion Rates
Having an online presence in the form of social media and a website is an invaluable asset to both large and small business marketing. A website that lacks strong landing pages, however, will find it particularly difficult to convert their website visitors into users...
Like Magic: Getting Your Virtual Assistant Working for You as Quickly as Possible
In the right hands, a virtual assistant can be like a genie granting wishes to your small business – you send out your difficult projects to your VA and you receive the completed work correctly done and on time. But getting started with your VA is not as simple as...
Why Your Marketing Strategy Isn’t Working
Marketing a small business is an exciting and daunting task. There are countless choices as to how you spend your marketing budget online, and campaigns that were effective several months ago may suddenly lose their potency. A strategy that worked for reaching one set...