Like Magic: Getting Your Virtual Assistant Working for You as Quickly as Possible
In the right hands, a virtual assistant can be like a genie granting wishes to your small business – you send out your difficult projects to your VA and you receive the completed work correctly done and on time. But getting started with your VA is not as simple as...
Why Your Marketing Strategy Isn’t Working
Marketing a small business is an exciting and daunting task. There are countless choices as to how you spend your marketing budget online, and campaigns that were effective several months ago may suddenly lose their potency. A strategy that worked for reaching one set...
Risky Business: How to Survive Your First Year as a Small Business
There are few rewards to be reaped without taking risks, and building a startup or small business is no different. Starting a small business is scary, nerve-wracking, and uncertain. While being an entrepreneur is never a cakewalk, it gets easier once you have an...
Amazon Influencer Marketing
Any marketing expert can tell you the value of a social media influencer – a highly followed user of a social media platform who blogs, tweets, or otherwise posts on a topic related to your business. Marketers attempt to win over these influencers as advocates of...
The Solopreneur Struggle: Tips for Finding a Work-Life Balance
Work-life balance is a hot topic these days. Many working individuals claim it is one of their highest motivating factors for choosing a profession or a company to work for; other hard working professionals claim it is a myth and we shouldn’t be adding to our stress...
Mobile Marketing Tips for Small Business
One of the most important components to being a mobile-ready business is being accessible; you want your customers to be able to easily find your small business online and interact with you in streamlined manner. Without mobile marketing integrated into your...
Go Blog or Go Home: Why Your Small Business Needs a Blog
Did you know that small businesses with blogs generate 126% more leads than companies without one? Blogs tend to be one of the easier and more cost-effective ways to generate not only interest but actual sales and revenue. Why? Consumers tend to regularly follow and...
Knock, Knock: Increasing Your Marketing Email Click Rate
Whether you are a small business or a Fortune 500 corporation, when it comes to email marketing, one metric stands out above the others: click rate. A click rate, which is literally the rate at which the people you are sending emails to are clicking on at least one...
Remote Technology: Accessing Data and Software From Home
Small businesses do not have the same resources to invest in technology as large enterprises. Often, there are higher priorities for spending resources than upgrading legacy accounting systems or deploying state-of-the-art servers to host your data. So, when some...
Virtually Next Door: Local Marketing for Small Business
However ubiquitous the internet is, people still enjoy going to their local stores. Maybe it’s the local comic book store that serves as the nexus of a graphic novel-oriented subculture. Maybe it’s a boutique clothing store that mothers have been taking their...