How to Optimize your PPC Campaigns for the Holidays
It’s hard to believe but Thanksgiving is less than 4 months away. As much as we love the idea of the holidays, sometimes we forget how quickly that time of the year arrives. One minute we are celebrating Independence Day and the next we are carving pumpkins. This is...
How To Drive Holiday Sales Through the Power of Social Media
If your business derives most of its revenue from holiday sales, you should already be implementing your marketing strategy to catch the eyes of clients, both new and old. Because approximately 56% of people complete their holiday purchases before the month of...
3 Ways A Virtual Assistant Can Transform Your Nonprofit
Have you ever wondered whether a virtual assistant could help your non-profit better achieve its goals and make your organization run more efficiently? To successfully grow your organization and fulfill your mission, you need the right people in your corner when it...
Is Bing PPC a Better Fit for your Business?
When we think of online search, most of us reflexively think of Google, and when we think of online advertising, we automatically think of Google Ads. But have you considered Microsoft Ads? It might surprise you to find out that when it comes to flexibility,...
Win-Win-Win: How to Use Virtual Paralegals to Make Your Clients Happy and Your Practice More Profitable
Virtual paralegals can be a profit center for your law practice by allowing you to bill out your paralegal’s time at a profit while freeing up attorney time that can be billed at a higher rate. First things first: Can you bill a virtual paralegal’s time to your...
Why Your Social Media Isn’t Benefitting Your Bottom Line
As social media platforms constantly change their algorithms, brands are forced to become social media experts. Creating exciting content takes time, so it’s understandable that companies want to see a return on these efforts. If your social media isn’t helping you...
Five Clio Features Your Law Firm Should Be Using
Far too many law firms and legal teams are still running their entire practice with some combination of these three methods: A massive collection of spreadsheets; Multiple software tools that each do one specific thing; or Piles and piles of manila folders in a...
Creating an Online Course for Your Business
Online learning and training have become not just a critical marketing channel for executives and professionals, but another avenue for generating revenue that compliments core service offerings. The e-learning market is expected to exceed $300 billion by 2025, and...
Why You Need an Employee Handbook in 2021
Have you ever seen a professional football team go out onto the field without learning the playbook? Or a conductor leading an orchestra without a score? Well, that’s what operating a small business without an employee handbook looks like. Disorganized, chaotic, and...
Why Your Email Marketing Campaign Needs an Audit
Keeping an eye on the performance of your email campaigns is crucial for maintaining your brand and getting good deliverability and conversion rates. When your campaign isn’t bringing in the results you’d hoped for, it might be time for an email marketing audit. In...