Michelle Allen Posts

by Michelle Allen | April 10, 2024 | Marketing

Running a successful business requires more than a great product or service—it demands a strong online presence. One key element to achieving this is mastering the art of Search Engine Optimization (SEO). However, the world of SEO can be complex, …

by Michelle Allen | March 27, 2024 | Case Studies

Equivity is a longstanding leader in the virtual paralegal industry and, because we were founded by an attorney, we have a deep understanding of the ongoing need for increased efficiency in law offices. We’ve recently partnered with Clio, a leading clo …

by Michelle Allen | March 19, 2024 | Legal, Virtual Assistant

Running a successful law practice involves navigating a range of challenges, from managing emotional strain to addressing high-conflict situations and complex legal and financial issues. Virtual paralegals offer a cost-effective solution to these chall …

by Michelle Allen | March 12, 2024 | Case Studies

Addressing the administrative needs of a nonprofit organization, mainly when resources are limited, poses a significant challenge. We recently assisted a nonprofit dedicated to animal welfare that was struggling to manage its administrative tasks effic …

by Michelle Allen | March 7, 2024 | Virtual Assistant

As a business owner or entrepreneur, you know that time is your most valuable resource. Juggling multiple hats, from strategic planning to client interactions, can leave you stretched thin. Thankfully, there’s an easy solution. Outsourcing routine admi …

by Michelle Allen | February 23, 2024 | Virtual Assistant

Over the past few years, the economy has seen a consistent increase in labor costs, posing a substantial challenge for businesses of all sizes. Coping with these growing expenses has become a significant burden. Consequently, business owners find thems …

by Michelle Allen | February 20, 2024 | Marketing

Deciding how to promote your business can be exciting and challenging as a business owner. You have traditional methods like radio and newer digital marketing options like social media ads. The effectiveness depends on your goals and audience. So, how …

by Michelle Allen | February 1, 2024 | Legal, Virtual Assistant

Managing a successful law firm can be challenging, from dealing with tough competition to balancing the significant time and financial resources needed for effective case management. To navigate these challenges attorneys frequently explore innovative …

by Michelle Allen | January 10, 2024 | Business, Productivity

Starting and managing a business is an adventure filled with exciting opportunities and challenges. However, it’s essential to acknowledge the statistics: about 20% of new businesses face failure within their initial two years, escalating to 45% within …

by Michelle Allen | December 21, 2023 | Business

As the year ends, now is an excellent time to analyze and plan for potential challenges in the coming year. Use this Year-End Resilience Checklist to ensure your organization’s resilience improves in the coming year. Financial Planning: Begin by assess …

by Michelle Allen | December 16, 2023 | Business

As the year ends, it’s time to celebrate the wins and learn from the challenges your business experienced this year. Now is the perfect time to set empowering resolutions to drive your organization to greater success in the upcoming year. To help you, …

by Michelle Allen | November 14, 2023 | Marketing

Taking on large corporations during the holiday season can be daunting for small businesses. However, with the right strategy and a well-prepared checklist, you can compete and even outshine the giants in the holiday marketing game. Ready to get starte …

by Michelle Allen | October 31, 2023 | Marketing

The holiday season is a time of joy, celebration, and increased business opportunities. However, managing your marketing efforts can be challenging with increased demand and competition. That’s where virtual marketing specialists come to the rescue, of …

by Michelle Allen | October 24, 2023 | Productivity

Meetings are important but can become counterproductive if they’re not well organized. Whether virtual or in-person, a well-planned meeting can save time, enhance productivity, and lead to effective collaboration and decision-making. Here’s a simple ch …

by Michelle Allen | October 11, 2023 | Marketing

If you’re running a business, you know how powerful a strong email campaign can be for communicating with and engaging customers. However, randomly sending emails without a plan falls short. To fully tap into the potential of email marketing, you must …

by Michelle Allen | October 4, 2023 | Social Media

Social media is a powerful tool for connecting with audiences and showcasing your brand’s identity. But crafting social media content that hits the spot, builds trust, and excites people? Even for pros, it’s not always a walk in the park. That’s why we …

by Michelle Allen | September 27, 2023 | Legal

Your law firm’s success depends on many things, including the efficiency of your operations. Outsourcing is a smart way to make things run smoothly and use resources more effectively. However, choosing the right outsourcing partner for your law firm re …

by Michelle Allen | September 19, 2023 | Social Media

Social media is integral to every successful business’s marketing strategy. But with so many platforms, picking the right ones for your business can be overwhelming. Let’s explore how to choose the best social media channels for your business. 1. …

by Michelle Allen | September 12, 2023 | Answering Service

Managing incoming calls, scheduling appointments, and handling administrative tasks can take time, distracting you from your core business activities. Here are several ways that answering services can improve communication, provide your company scalabi …

by Michelle Allen | September 5, 2023 | Answering Service

For today’s business owner, providing outstanding customer service and maintaining effective communication is essential. Answering service services are a cost-effective solution to handle incoming calls, manage appointments, and improve your profession …

by Michelle Allen | August 4, 2023 | Marketing

Visual content marketing is connecting with, entertaining, and educating your target audience using images, videos, infographics, and other visuals. A well-planned visual content marketing strategy aims to increase engagement and make your content easi …

by Michelle Allen | August 2, 2023 | Marketing

What if you could unlock a world of possibilities and maximize your social media impact like never before? With the power of artificial intelligence (AI) by your side, you can do just that. From supercharging efficiency and personalization to gaining r …

by Michelle Allen | August 2, 2023 | Legal

Immigration attorneys are often tasked with a large workload and sometimes need assistance to manage their cases efficiently. Experienced virtual paralegals can provide your firm with the assistance it needs to streamline your practice and cut costs. H …

by Michelle Allen | August 2, 2023 | Legal

As a personal injury attorney, you understand how important it is to provide your clients with the best legal representation possible. Unfortunately, many law firms need more resources to manage their caseloads successfully and maintain high client ser …

by Michelle Allen | August 1, 2023 | Answering Service

Traditionally, in-house receptionists were the go-to option. However, virtual receptionists have emerged as a viable alternative with technological advancements. Here are some essential factors to consider when comparing virtual receptionists and in-ho …

Portrait smile virtual paralegal
by Michelle Allen | July 27, 2023 | Legal, Productivity

Three Steps to Transform Your Law Practice From organizational leadership to administrative work, effective practice management is essential to a law firm’s profitability and growth. If you’re an attorney who finds themselves spending too m …

by Michelle Allen | July 19, 2023 | Legal, Virtual Assistant

Litigation is unpredictable, making it difficult to obtain the paralegal assistance your firm needs. You may need a great deal of help drafting and filing initial pleadings, requesting and responding to discovery documents, obtaining and analyzing impo …

by Michelle Allen | July 17, 2023 | Marketing

Google reviews, whether we love them or hate them, play a crucial role in consumer research. A bunch of glowing reviews can skyrocket a business, but a single bad review? Ouch, it can wreak havoc on your reputation. We often receive inquiries from clie …

by Michelle Allen | July 6, 2023 | Marketing

Consumers today have high expectations. They expect brand interactions to be quick, immersive, simple, and intuitive. As a result, businesses are constantly challenged to find new ways to engage audiences and exceed their expectations. If your company …

by Michelle Allen | July 6, 2023 | Marketing

Corporate social responsibility (CSR) is an important factor in consumer purchasing decisions, particularly among younger consumers. Here’s how you can use your brand’s social responsibility and values to broaden its appeal, boost engagement, and promo …

by Michelle Allen | June 30, 2023 | Legal, Virtual Assistant

If you’re an attorney looking to improve your firm’s efficiency and reduce the time and resources spent on non-billable tasks, consider the benefits of choosing Equvity Clio-certified paralegals. Our certified paralegals can help you effectively manage …

women on computer
by Michelle Allen | June 30, 2023 | Legal, Productivity, Virtual Assistant

The lockdowns of the past few years have driven many law firms to adopt technology to enable remote work at unprecedented levels.  As clients have similarly adapted to working remotely, they are now expecting that law firms will make interactions more …

by Michelle Allen | June 28, 2023 | Legal, Productivity

As an estate planning attorney, you know how important it is to have the right team to properly manage your firm and ensure that all your client’s legal needs are met. A virtual paralegal can be an invaluable asset to your estate planning firm, p …

by Michelle Allen | June 22, 2023 | Legal

With the fast-paced nature of the legal industry, it is important to have someone available who can handle time-sensitive tasks quickly and cost-effectively. A virtual paralegal can be an ideal solution if you’re a family law practitioner looking …

by Michelle Allen | June 7, 2023 | Virtual Assistant

Today’s consumer expects quick access to the products and services they want and to do business with brands that provide an engaging experience and share their values. Developing a solid online presence through social media, search engine optimiz …

by Michelle Allen | June 7, 2023 | Productivity

In today’s digital landscape, content writing is vital for businesses that want to grab their audience’s attention online. Everyone wants top-notch content, so we need quick and effective ways to write it. That’s where artificial intelligence (AI) come …

by Michelle Allen | May 27, 2023 | Legal

As a corporate attorney, you’re constantly looking for ways to improve efficiency and boost productivity as you manage the various aspects of your practice, from drafting contracts to handling corporate filings to creating corporate governance document …

by Michelle Allen | May 17, 2023 | Legal

As a bankruptcy attorney, it is essential that you have the right team in place to ensure your firm’s success. Building a reliable and knowledgeable team of individuals who can effectively manage your practice and provide quality legal services to your …

by Michelle Allen | May 4, 2023 | Marketing, Productivity

Artificial intelligence (AI) has become a powerful tool to help marketers create more effective campaigns and strategies. With the right AI strategy, businesses can gain valuable insights into customer behavior and preferences that can be used to incre …

by Michelle Allen | April 4, 2023 | Marketing

Sadly, misinformation and questionable marketing tactics are increasing consumer skepticism. Customers are now looking for more reliable sources to recommend goods and services. To stay competitive, brands need to develop fresh approaches for engagemen …

by Michelle Allen | March 7, 2023 | Marketing

The power of social media to instantly make or break your brand is growing as more and more customers rely on it to inform their purchasing decisions. As a result, influencer marketing, an industry expected to reach $7.14 billion in total revenue by 20 …

by Michelle Allen | February 16, 2023 | Business, Startup

Starting a business can be an exhilarating yet daunting endeavor. As a business owner, setting goals to grow and succeed is essential. Goal setting requires thought, planning, and organization; however, when you are just starting out, this process can …

Male business owner looking at the computer
by Michelle Allen | January 25, 2023 | Business, Marketing

The customer journey is a map of all interactions a customer has with your brand, including using your website, talking to your staff, and receiving the products or services they ordered. Customer experience refers to a customer’s overall perception of …

AI-Based Marketing
by Michelle Allen | December 12, 2022 | Marketing

Today’s clients demand that you anticipate their needs and solve their issues. How can marketers accomplish this? By utilizing AI and machine learning marketing platforms. AI and machine learning marketing platforms can predict user behavior in real-ti …

google search
by Michelle Allen | October 3, 2022 | Marketing

Attorneys who have not evaluated Google Ads as an advertising tool are at a disadvantage. Potential clients now look for attorneys the way they look for everything else – by Googling them. Google Ads should be an important part of your law firm marketi …

man working in the real estate office on computer
by Michelle Allen | September 15, 2022 | Virtual Assistant

It can be challenging to run a real estate business. There are simply not enough hours in the day to complete everything that needs to be done, like managing clients, scheduling appointments, answering calls and emails, updating listings, completing ma …

man on virtual call
by Michelle Allen | September 1, 2022 | Productivity, Virtual Assistant

A well-designed website showcases your products and services, attracting new customers, increasing credibility, and building brand awareness. Every detail makes an impression: the colors you choose, the photos you share, and the product descriptions th …

african american women in office on phone
by Michelle Allen | August 18, 2022 | Business

When you are a business owner, you are responsible for overseeing every part of your operation. While the workload can be overwhelming at times, one of the keys to business success is simply staying organized. Use this weekly check list to analyze your …

what is social media marketing
by Michelle Allen | May 25, 2022 | Marketing, Social Media, Virtual Assistant

Social media marketing on platforms like Facebook, Instagram, Twitter, LinkedIn, and Tik Tok, is one of the most powerful marketing tools in existence, offering you a free opportunity to expand the reach of your business, easily connect with your targe …

Man using calendar app on tablet in office
by Michelle Allen | April 25, 2022 | Productivity, Virtual Assistant

If you spend your workdays continually accepting random Zoom meetings, checking emails every time you get a notification, and chaotically moving from one unfinished task to the next, your calendar is probably out of control. But with just a little time …

Happy latin female blogger using smartphone with social media notification icons, sitting in cafe, free space
by Michelle Allen | February 23, 2022 | Business, Social Media

In the current marketing landscape, many executives and professionals seek to establish their influence on social media. Why? According to Global WebIndex, 57.6% of the world’s population uses social media and the average daily usage is 2 hours and 27 …

by Michelle Allen | January 28, 2022 | Business, Marketing, Productivity, Virtual Assistant

Throughout 2021, our virtual marketing assistants helped businesses and organizations adapt their SEO strategies to over a dozen updates that Google rolled out throughout the year. Two of these updates, MUM and Page Experience/Core Web Vitals, are expe …

Marketing Trends Blog
by Michelle Allen | January 13, 2022 | Marketing

With digital ad spend worldwide in 2021 reaching $389B, 14.6% more than 2020, businesses need to be prepared in 2022 to take advantage of the evolving digital marketing technologies. Here are five digital marketing trends the savviest business marketer …

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