A woman holding a cell phone with several speech bubble icons showing ratings floating around it.
by Michelle Allen | July 17, 2023 | Marketing

Google reviews, whether we love them or hate them, play a crucial role in consumer research. A bunch of glowing reviews can skyrocket a business, but a single bad review? Ouch, it can wreak havoc on your reputation. We often receive inquiries from clie …

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by Michelle Allen | July 6, 2023 | Marketing

Consumers today have high expectations. They expect brand interactions to be quick, immersive, simple, and intuitive. As a result, businesses are constantly challenged to find new ways to engage audiences and exceed their expectations. If your company …

A man in a black business suit and maroon tie holding a lightbulb, with three men lined up in the background.
by Michelle Allen | July 6, 2023 | Marketing

Corporate social responsibility (CSR) is an important factor in consumer purchasing decisions, particularly among younger consumers. Here’s how you can use your brand’s social responsibility and values to broaden its appeal, boost engagement, and promo …

A desk with a laptop and a gavel, while a person in a black suit and yellow-and-blue striped tie types on the laptop.
by Michelle Allen | June 30, 2023 | Legal, Virtual Assistant

If you’re an attorney looking to improve your firm’s efficiency and reduce the time and resources spent on non-billable tasks, consider the benefits of choosing Equvity Clio-certified paralegals. Our certified paralegals can help you effectively manage …

women on computer
by Michelle Allen | June 30, 2023 | Legal, Productivity, Virtual Assistant

The lockdowns of the past few years have driven many law firms to adopt technology to enable remote work at unprecedented levels.  As clients have similarly adapted to working remotely, they are now expecting that law firms will make interactions more …

Two women and one man in an office, looking at a laptop screen.
by Michelle Allen | June 28, 2023 | Legal, Productivity

As an estate planning attorney, you know how important it is to have the right team to properly manage your firm and ensure that all your client’s legal needs are met. A virtual paralegal can be an invaluable asset to your estate planning firm, p …

A woman in a black office wearing a headset and working at a laptop.
by Michelle Allen | June 22, 2023 | Legal

With the fast-paced nature of the legal industry, it is important to have someone available who can handle time-sensitive tasks quickly and cost-effectively. A virtual paralegal can be an ideal solution if you’re a family law practitioner looking …

A woman and two men looking at a clear board covered with brightly colored sticky notes.
by Michelle Allen | June 7, 2023 | Virtual Assistant

Today’s consumer expects quick access to the products and services they want and to do business with brands that provide an engaging experience and share their values. Developing a solid online presence through social media, search engine optimiz …

Men’s hands on a laptop with a teal screen showing a white chatbot icon. A speech bubble from the laptop says, “What can I help you with?”
by Michelle Allen | June 7, 2023 | Productivity

In today’s digital landscape, content writing is vital for businesses that want to grab their audience’s attention online. Everyone wants top-notch content, so we need quick and effective ways to write it. That’s where artificial intelligence (AI) come …

A woman smiling at her desk while holding a phone to her ear.
by Michelle Allen | May 27, 2023 | Legal

As a corporate attorney, you’re constantly looking for ways to improve efficiency and boost productivity as you manage the various aspects of your practice, from drafting contracts to handling corporate filings to creating corporate governance document …

Close-up of a man sifting through a large stack of papers, binder-clipped into different stacks.
by Michelle Allen | May 17, 2023 | Legal

As a bankruptcy attorney, it is essential that you have the right team in place to ensure your firm’s success. Building a reliable and knowledgeable team of individuals who can effectively manage your practice and provide quality legal services to your …

Men’s hands typing on a laptop keyboard, with a brain icon and various business icons floating around it in the background.
by Michelle Allen | May 4, 2023 | Marketing, Productivity

Artificial intelligence (AI) has become a powerful tool to help marketers create more effective campaigns and strategies. With the right AI strategy, businesses can gain valuable insights into customer behavior and preferences that can be used to incre …

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