Financial Industry Email Marketing Best Practices
Email marketing ROI (return on investment) is impressive. According to Marketing Evolution, for every $1 spent on email marketing, the sender gets $42 back. With a click-through rate 50 to 100 times higher than popular social channels, it is no wonder why more and...
Strategies to Build Your Brand
This is the second half of our two-part series on developing a brand. Part 1 of this series covered the steps involved in developing a brand, as well as its components and best practices. Read part 1 of this series here if you missed it. Now that we have considered...
How to Build a Successful Brand
There are over 500,000 brands worldwide, covering more than 2,000 product categories. So how do you create a brand that is unique to you? How do you build a successful brand that sets you apart? A brand that positively impacts the lives of those who experience it and...
Triple Threat: How to Best Use a Virtual Marketing Team
Virtual marketing teams can be a powerful, efficient, cost-effective way to leverage support for you and your business. But many business owners have questions about how best to integrate a virtual marketing assistant or team into their business. Here is some guidance...
Google Ads for Lawyers: Our Best Advice
Attorneys who have not evaluated Google Ads as an advertising tool are at a disadvantage. Potential clients now look for attorneys the way they look for everything else – by Googling them. Google Ads should be an important part of your law firm marketing strategy....
How the Best Real Estate Pro’s Do It All
It can be challenging to run a real estate business. There are simply not enough hours in the day to complete everything that needs to be done, like managing clients, scheduling appointments, answering calls and emails, updating listings, completing market research...
How to Prevent Website Nightmares
A well-designed website showcases your products and services, attracting new customers, increasing credibility, and building brand awareness. Every detail makes an impression: the colors you choose, the photos you share, and the product descriptions that bring your...
Five Tasks to Maintain a Successful Business
When you are a business owner, you are responsible for overseeing every part of your operation. While the workload can be overwhelming at times, one of the keys to business success is simply staying organized. Use this weekly check list to analyze your company's...
How Outsourced Paralegals Can Save Your Law Firm Money
As technology and the remote work movement continues to influence the practice of law, those in the legal profession are discovering the need to become more tech-savvy. From maintaining case files to assembling copies of briefs to preparing binders for depositions or...
What is Affiliate Marketing?
Brands employ affiliate marketing programs to gain exposure, awareness, and revenue. They use this performance-driven tool to connect with influencers, paying only when the consumer follows through on the desired action, typically a sale. Affiliate marketers (aka...