How to Use Outsourcing to Your Advantage

by | Jun 7, 2023 | Virtual Assistant

Today’s consumer expects quick access to the products and services they want and to do business with brands that provide an engaging experience and share their values.

Developing a solid online presence through social media, search engine optimization, online advertising, and content creation are critical to meeting these expectations. However, as you probably already know, many business owners need more time, resources, or knowledge to execute these marketing initiatives successfully. Considering this, businesses of all sizes are using the services of virtual marketing assistants and teams.

Outsourcing your marketing can be a cost-effective and convenient way to tap into the expertise of experienced marketers and even teams without the hassle of hiring full-time employees. 

What Are the Advantages of Outsourcing Your Marketing, And What Tasks Can You Outsource?

Outsourcing your marketing to a virtual marketing assistant or team allows for great flexibility and access to individuals and skill sets you don’t have in-house. Access to focused, knowledgeable assistance results in more insightful analysis, successful implementation, and quicker outcomes. You can outsource a wide range of tasks, including:

  • Blog Management: Blogs are a great way to create new content for a website, improve SEO, increase traffic, and demonstrate your expertise. Creating a blog can take a lot of time. A virtual marketing assistant can either handle the entire process for you or can assist by doing the research, drafting, finding images, and editing.
  • Social Media: Social media marketing is a powerful marketing tool, providing a free way to expand your business’s reach, easily connect with your target audience, and achieve your marketing goals. However, it can be challenging to manage everything from deciding which social media platform to post to researching target audiences and creating engaging content and relevant hashtags. Outsourcing your social media allows you to access experienced social media assistants and managers who can create and publish content to your social media profiles, engage with your audience, analyze your data to gain insights, and keep your social media advertising campaigns running.
  • Search Engine Optimization: Every successful marketing strategy should include SEO. Unfortunately, the constantly evolving algorithms, intense competition, and general lack of knowledge in the area can make it particularly difficult to master. You can save resources by outsourcing your SEO, and you’ll see results more quickly.
  • Email Marketing: One of the best methods to connect with current customers, engage with prospects, and reach a large audience at a fraction of the cost of other marketing platforms is through email marketing. But managing a successful email marketing campaign is complex. The best platform must be chosen, a target audience must be determined, visually appealing templates must be created, persuasive content must be written, and campaigns must be continuously tracked. Outsourcing these tasks can assist your company in developing more effective email marketing campaigns to promote your company, keep in touch with customers, and increase sales.

What Are Some of The Best Outsourcing Practices?

  • Create a marketing plan: While you can certainly outsource the development of a marketing plan for your company, having one in place can help you decide whether to outsource in the first place. A marketing plan outlines the marketing initiatives that are high on your list of priorities, such as improving the SEO of your current website, creating a more engaging social media presence, and developing a higher-converting email marketing strategy. Consider their strengths and weaknesses if you already have an in-house marketing team. Do they have the time and expertise to work on your top-priority marketing initiatives? If not, which tasks should be outsourced?
  • Do a budget analysis: Analyze your company’s financial situation to see if outsourcing makes sense. Consider the cost variations between marketing freelancers and agencies, the time you will need the outsourcing services, and any potential cost savings from tools, consultants, or other services you may no longer require once you start working with a marketing outsourcing service.
  • Create a positive working relationship: Build and maintain a good relationship with your outsourced marketing assistant or team. Your marketing projects’ success will depend on effective collaboration and clear communication, so make time for ongoing communication and regular feedback.

Your company’s success depends on marketing, but as a business owner or entrepreneur, you might only sometimes have the time, money, or expertise to manage all its complex components effectively and keep track of the newest technology and trends. Although giving up control of your company’s marketing can seem quite daunting, with some planning and a clear plan of action, you can easily outsource your marketing tasks and achieve growth in your business.


Michelle Allen

Michelle, Equivity’s Assistant Marketing Director, brings over 20 years of marketing experience and holds a degree in International Business. For more insights and updates, connect with Michelle on LinkedIn.

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