What is the Difference Between a Marketing Plan and a Marketing Strategy?
With over 57% of the world's population using the internet, the digital landscape provides abundant opportunities for businesses to reach potential customers. It's tempting to dive into creating a beautifully designed website and targeted social advertising, but how...
What is Content Marketing?
Are we talking about content marketing again? Yes, and we want to let you in on a little secret... content marketing is a big deal! When you browse online or at your favorite store, you have probably noticed that you’re continually being shown new products or services...
What is Social Media Marketing?
Social media marketing on platforms like Facebook, Instagram, Twitter, LinkedIn, and Tik Tok, is one of the most powerful marketing tools in existence, offering you a free opportunity to expand the reach of your business, easily connect with your target audience,...
How to Take Control of Your Calendar
If you spend your workdays continually accepting random Zoom meetings, checking emails every time you get a notification, and chaotically moving from one unfinished task to the next, your calendar is probably out of control. But with just a little time and calendar...
How to Build Your Thought Leadership on Social Media
In the current marketing landscape, many executives and professionals seek to establish their influence on social media. Why? According to Global WebIndex, 57.6% of the world's population uses social media and the average daily usage is 2 hours and 27 minutes. Social...
How to Prepare for SEO Changes in 2022
Throughout 2021, our virtual marketing assistants helped businesses and organizations adapt their SEO strategies to over a dozen updates that Google rolled out throughout the year. Two of these updates, MUM and Page Experience/Core Web Vitals, are expected to make...
Top Marketing Trends for 2022
With digital ad spend worldwide in 2021 reaching $389B, 14.6% more than 2020, businesses need to be prepared in 2022 to take advantage of the evolving digital marketing technologies. Here are five digital marketing trends the savviest business marketers will use to...
The Best Kept Secret of Successful Realtors
Real estate has become a highly competitive field and carving out a successful career is a challenge for realtors, regardless of their experience. With over 1.4 million realtors working in the United States, it can be a struggle to stand out to clients. Many realtors...
Creating a Virtual Law Office
If you’re an attorney who has embraced the work-from-home lifestyle, you’re not alone. Many attorneys have found that they are just as efficient working from home and that they are able to reduce expenses associated with maintaining an office. One of our recent...
5 Simple Law Firm Marketing Strategies That Work
While online presence has become more and more important in a world where clients find and vet attorneys on the web, many smaller law firms are lagging in adopting best practices. Unfortunately, many firms have little more than an outdated and generic website and make...