The best nonprofit websites make it simple to raise awareness, plan events, launch branded fundraising campaigns, and share your mission through an appealing and engaging design, all while driving business growth. Our team works with nonprofit organizations of all sizes to develop websites that embody their beliefs and mission by adopting a consultative approach to each project; whether a minor redesign or a brand-new site from scratch, we aim to ensure the success of your nonprofit.

About Our Designers and Developers

Equivity’s website designers specialize in creating brand-new, responsive websites for nonprofits and updating existing ones, ensuring that the final product is engaging, on-brand, and easy to use.

Our team is experienced in digital marketing, including search engine optimization (SEO), content creation, and online advertising customer relationship management (CRM). We can help you with everything from developing unique content for your site optimized for organic search to managing and integrating your CRM. portals and sales funnels.

We use the most cutting-edge tools available on the market, such as Google Analytics, to monitor your site’s metrics, such as page views and visitor behavior. This allows us to use data-driven metrics to help you grow your audience.

From content creation and copywriting services to web design and development, our team is here for your every need.

Our Process

Although each website project is different, our process typically follows these stages.

Phase 1: Discovery

• The discovery and strategy phase of your project is where we learn about your organization, the modifications your current website requires, or the requirements for a completely new website. We will emphasize user experience (UX) to ensure that your website provides the best first impression of your organization, fostering trust, encouraging engagement, and ultimately converting supporters into volunteers and donors.

Phase 2: Design and Development

• We will work with you to create wireframes, which will be turned into full-color mock-ups. Your wireframes will be as engaging and functional as possible, incorporating visual design principles like layout, color, typography, and imagery to create an intuitive, simple interface that looks great on any device. We will also create a fully interactive designed staging site so you can see a live preview of your site.

Phase 3: Content Strategy & Copywriting

• Our content experts will assist you in effectively telling your story and communicating your mission. You can collaborate with a content strategist to set goals, identify KPIs, assess the needs of your audience, and establish editorial standards, or a content specialist to produce compelling content that inspires action.

Phase 4: QA & Launch

• Once your beta site is prepared, we will put it through our Quality Assurance (QA) process to make sure it functions properly on mobile devices and standard browsers. We will also ensure that all web forms, payment integrations, and other functions work correctly. Next, we’ll schedule a Zoom call to test your staging site, and if any changes are required, we’ll make them (only two rounds of revisions are included; additional modifications will be quoted separately.) Finally, once we have received your approval, we will assist you in launching your new website.

Phase 5:  Website Maintenance (Optional)

• Maintaining your website requires a lot of work, but you don’t have to handle it yourself. Our “Website Wellness Plan” includes the following services to keep your website up to date and running smoothly.
  • Checking and fixing broken site links
  • Verifying contact form deliverability
  • Checking and fixing site security errors
  • Ensuring site backups are running.
  • Set up and link to necessary tracking tools such as Google Analytics
  • Browser testing
  • File clean-up and removal of old themes/files from your database
  • Monthly page speed tests
  • Plug-in updates
  • Managing any hosting company needs
  • Renewing domains
  • SEO optimization

Put your trust in our team, and we’ll handle every detail, as much or as little as you like. See some of the work we’ve done for our clients in our online portfolio.