As Co-Founder at Equivity, Heidi focuses on executive and operational strategy. With an expertise in marketing, she provides high level direction over the company’s digital marketing strategy. She has worked in a variety of industries including technology, insurance and legal.

Born and raised in Santa Cruz, California, Heidi has lived and worked on both the East and West coasts. She met Eric Wall working at a law firm in New York and the two co-founded Equivity in 2014 based on a mutual desire to both help busy businesses achieve their goals.