As social media platforms constantly change their algorithms, brands are forced to become social media experts. Creating exciting content takes time, so it’s understandable that companies want to see a return on these efforts. If your social media isn’ …

Far too many law firms and legal teams are still running their entire practice with some combination of these three methods: A massive collection of spreadsheets; Multiple software tools that each do one specific thing; or Piles and piles of manila fol …

Online learning and training have become not just a critical marketing channel for executives and professionals, but another avenue for generating revenue that compliments core service offerings. The e-learning market is expected to exceed $300 billion …

Have you ever seen a professional football team go out onto the field without learning the playbook? Or a conductor leading an orchestra without a score? Well, that’s what operating a small business without an employee handbook looks like. Disorganized …

Keeping an eye on the performance of your email campaigns is crucial for maintaining your brand and getting good deliverability and conversion rates. When your campaign isn’t bringing in the results you’d hoped for, it might be time for an email market …

A content calendar is a way to plan the written content that you will be sharing on social media, email, or your website over the next week, month, or year. The calendar allows you to visualize what content will be distributed when and allows you to co …

Operating your law office remotely means thinking about more than just the nuts and bolts of Zoom calls and document sharing.  It also means managing a team remotely.  Being able to ensure you’re your team is completing work according to instructions a …

As businesses have increasingly migrated their operations from the office to remote working arrangements, while simultaneously coping with a challenging economic environment, many are shifting business functions outside of the organization. While many …

With more people working remotely, either temporarily or for the long-term, more businesses are considering outsourcing operations and bringing on a virtual assistant. When exploring options, most businesses are immediately confronted with the question …

In an increasingly digital world, one way to distinguish yourself is refreshingly old-school:  publishing your own book.  A book is an instant reputation-builder:  It conveys expertise in a subject matter, provides a platform for your ideas, and serves …

Even as we move toward the end of 2020, the physical offices of many law firms are still closed with no plans to reopen anytime soon. As remote legal practices remain the norm, the task of keeping client files and other proprietary information safe is …