Marketing analyst
by Lynn Yule | July 18, 2022 | Business, Marketing, Virtual Assistant

What is a Marketing Campaign? Every successful marketing campaign has one thing in common – extensive planning. Just as your marketing strategy and plan require detailed planning and documentation, so does each marketing campaign. Before we dive into t …

Shot of concentrated young business woman working with computer in the office.
by Lynn Yule | June 29, 2022 | Marketing

The customer journey and marketing funnel are critical marketing processes that add structure to your marketing activities. When used together, these complementary tools maximize your marketing initiatives. While it’s essential to understand the differ …

virtual marketing assistant
by Lynn Yule | June 7, 2022 | Marketing, Virtual Assistant

With over 57% of the world’s population using the internet, the digital landscape provides abundant opportunities for businesses to reach potential customers. It’s tempting to dive into creating a beautifully designed website and targeted social advert …

women on computer in office
by Juanita Johnson | May 31, 2022 | Marketing, Social Media

Are we talking about content marketing again? Yes, and we want to let you in on a little secret… content marketing is a big deal! When you browse online or at your favorite store, you have probably noticed that you’re continually being shown new prod …

what is social media marketing
by Michelle Allen | May 25, 2022 | Marketing, Social Media, Virtual Assistant

Social media marketing on platforms like Facebook, Instagram, Twitter, LinkedIn, and Tik Tok, is one of the most powerful marketing tools in existence, offering you a free opportunity to expand the reach of your business, easily connect with your targe …

Man using calendar app on tablet in office
by Michelle Allen | April 25, 2022 | Productivity, Virtual Assistant

If you spend your workdays continually accepting random Zoom meetings, checking emails every time you get a notification, and chaotically moving from one unfinished task to the next, your calendar is probably out of control. But with just a little time …

Happy latin female blogger using smartphone with social media notification icons, sitting in cafe, free space
by Michelle Allen | February 23, 2022 | Business, Social Media

In the current marketing landscape, many executives and professionals seek to establish their influence on social media. Why? According to Global WebIndex, 57.6% of the world’s population uses social media and the average daily usage is 2 hours and 27 …

Laptop screen displaying Google search
by Michelle Allen | January 28, 2022 | Business, Marketing, Productivity, Virtual Assistant

Throughout 2021, our virtual marketing assistants helped businesses and organizations adapt their SEO strategies to over a dozen updates that Google rolled out throughout the year. Two of these updates, MUM and Page Experience/Core Web Vitals, are expe …

Marketing Trends Blog
by Michelle Allen | January 13, 2022 | Marketing

With digital ad spend worldwide in 2021 reaching $389B, 14.6% more than 2020, businesses need to be prepared in 2022 to take advantage of the evolving digital marketing technologies. Here are five digital marketing trends the savviest business marketer …

real estate assistant
by Brian Spinner | December 8, 2021 | Marketing

Real estate has become a highly competitive field and carving out a successful career is a challenge for realtors, regardless of their experience. With over 1.4 million realtors working in the United States, it can be a struggle to stand out to clients …

woman working in dark office
by Preea Tischler | November 29, 2021 | Legal

If you’re an attorney who has embraced the work-from-home lifestyle, you’re not alone. Many attorneys have found that they are just as efficient working from home and that they are able to reduce expenses associated with maintaining an office. One of o …

overhead of 2 people working at a computer
by Kim Wilcox | October 28, 2021 | Marketing

While online presence has become more and more important in a world where clients find and vet attorneys on the web, many smaller law firms are lagging in adopting best practices. Unfortunately, many firms have little more than an outdated and generic …

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