Mastering Goal Setting for Startups

by | Feb 16, 2023 | Business, Startup

Starting a business can be an exhilarating yet daunting endeavor. As a business owner, setting goals to grow and succeed is essential. Goal setting requires thought, planning, and organization; however, when you are just starting out, this process can be overwhelming. This article will discuss the importance of goal setting for new business owners and provide tips on how to set effective goals when you’re just beginning your journey as an entrepreneur.



When it comes to effective goal setting, the acronym SMART stands for Specific, Measurable, Achievable, Relevant, and Time-based. This well-known system provides a framework for creating achievable goals that can then be recorded and tracked to ensure success. To set effective SMART goals as an entrepreneur, you must consider all of the parameters of each goal. Setting specific achievable targets within a reasonable time frame will ensure that you make progress towards the overall goal throughout the year.

When creating SMART goals, you must also specify precisely what must be accomplished and when it must be completed. Let’s say you want to increase your sales by 20%, your SMART goal might look like this: “Increase total sales by 20% over the next three months through targeted marketing campaigns.” This goal is specific (targeted marketing campaigns), measurable (20% increase in total sales), attainable (three-month timeline), relevant (sales), and time-based (three months). 



When running a business, you need to have an overarching vision to guide decision-making processes. It is critical to evaluate the relevance of your SMART goals on a regular basis to ensure that decisions are aligned with this broader vision. Doing so will enable more focused decision-making and help ensure the business remains on target for achieving its overall objectives.

Evaluating the relevancy of your business goals starts with understanding what each goal seeks to achieve and how it contributes towards reaching your company’s mission statement. Goals should be evaluated based on how well they fit into current plans and their potential for future growth. If your goals do not align with your current or future strategies, they may need to be reassessed or replaced in order for your company to stay on track with its long-term goals. 



Once you have set SMART goals, it is important to track them to ensure that they are being achieved. Tracking goals can help you stay on task and attain your desired outcomes. Here are a few pointers to help you keep track of your SMART goals:

First, break up the goal into smaller steps and objectives. This will help you focus on each step needed to reach the final goal. Set deadlines for each step or objective, and make sure that these dates are realistic for you. Try using a calendar or planner to easily refer back to your timeline of tasks and check off when something has been completed. To help you stay focused on the end goal of achieving your goal, it may also be beneficial to enlist someone else as an accountability partner. This way, there will always be someone to remind you of what needs to be done and by when.

Mastering goal setting is essential to your business’s success. When you take the time to set SMART goals for your startup, you are creating a roadmap that will allow you to focus on what matters most and increase your businesses’ chances of success. Setting goals will also inspire you, keep you on track, and give you the flexibility to make any necessary course corrections. Understanding your current situation, setting meaningful goals, and developing an action plan will help your startup optimize its resources to achieve the desired results.

Michelle Allen

Michelle, Equivity’s Assistant Marketing Director, brings over 20 years of marketing experience and holds a degree in International Business. For more insights and updates, connect with Michelle on LinkedIn.

Follow Us On Social

Subscribe to receive insights into marketing, business and legal.
What content are you interested in receiving?

All Categories