What is Affiliate Marketing?
Brands employ affiliate marketing programs to gain exposure, awareness, and revenue. They use this performance-driven tool to connect with influencers, paying only when the consumer follows through on the desired action, typically a sale. Affiliate marketers (aka...
What is a Fractional Marketing Director?
You are well into a marketing campaign. Your team is frantically writing content and posting it on social channels, and you've even taken out a few ads. All hands are on deck, chasing after the latest hot marketing trend. However, you don't see results. Worse, you...
What is a Marketing Campaign?
What is a Marketing Campaign? Every successful marketing campaign has one thing in common – extensive planning. Just as your marketing strategy and plan require detailed planning and documentation, so does each marketing campaign. Before we dive into the details of a...
What is the Difference Between a Customer Journey and a Marketing Funnel?
The customer journey and marketing funnel are critical marketing processes that add structure to your marketing activities. When used together, these complementary tools maximize your marketing initiatives. While it's essential to understand the difference between a...
What is the Difference Between a Marketing Plan and a Marketing Strategy?
With over 57% of the world's population using the internet, the digital landscape provides abundant opportunities for businesses to reach potential customers. It's tempting to dive into creating a beautifully designed website and targeted social advertising, but how...
What is Content Marketing?
Are we talking about content marketing again? Yes, and we want to let you in on a little secret... content marketing is a big deal! When you browse online or at your favorite store, you have probably noticed that you’re continually being shown new products or services...
What is Social Media Marketing?
Social media marketing on platforms like Facebook, Instagram, Twitter, LinkedIn, and Tik Tok, is one of the most powerful marketing tools in existence, offering you a free opportunity to expand the reach of your business, easily connect with your target audience,...
How to Take Control of Your Calendar
If you spend your workdays continually accepting random Zoom meetings, checking emails every time you get a notification, and chaotically moving from one unfinished task to the next, your calendar is probably out of control. But with just a little time and calendar...
How to Build Your Thought Leadership on Social Media
In the current marketing landscape, many executives and professionals seek to establish their influence on social media. Why? According to Global WebIndex, 57.6% of the world's population uses social media and the average daily usage is 2 hours and 27 minutes. Social...
How to Prepare for SEO Changes in 2022
Throughout 2021, our virtual marketing assistants helped businesses and organizations adapt their SEO strategies to over a dozen updates that Google rolled out throughout the year. Two of these updates, MUM and Page Experience/Core Web Vitals, are expected to make...