The landscape of in-house counsel is undergoing a profound transformation, driven by the rapid integration of AI technology. This article aims to educate readers on how AI is reshaping legal departments, changing the nature of legal advice, and redefin …
Marketing Posts
The adoption of artificial intelligence (AI) in the legal sector has surged, doubling to 47% in just the past year, according to the 2024 State of AI in Legal Report. This shift has positioned AI as a game-changer, especially when it comes to routine, …
The holiday season is crucial for businesses to capture customer attention and drive sales. While it might seem daunting for small businesses to compete with large corporations, the right strategy can level the playing field. With the right approach, y …
Seeing your organic traffic go down can be frustrating and worrying as a business owner. Knowing why your organic traffic is decreasing is crucial for addressing the issue and restoring your site’s performance. This article will help you identify the c …
Building a strong brand is crucial for solo practitioners. Effective marketing is key to attracting new clients and building credibility and trust. However, attorneys often neglect marketing because of heavy caseloads and administrative duties. This ar …
Are you feeling overwhelmed by the complexities of online sales? Still, trying to figure out where to even begin? Fear not – we’re here to help you navigate through it all! Dive into the world of multi-platform sales and unleash your brand’s full poten …
We recently assisted a new eco-friendly lifestyle products business dedicated to sustainable and cruelty-free alternatives in transforming its online presence. Like many small enterprises, this startup faced the challenge of establishing a robust onlin …
Running a successful business requires more than a great product or service—it demands a strong online presence. One key element to achieving this is mastering the art of Search Engine Optimization (SEO). However, the world of SEO can be complex, …
Choosing the right digital marketing strategy can be daunting for any business owner. Whether you’re considering traditional methods like radio ads or exploring digital options like social media campaigns, the key is finding what works best for your go …
The holiday season brings joy, celebration, and a surge in business opportunities. However, increased demand and competition can challenge managing your marketing efforts. Virtual marketing specialists offer a powerful solution to help your business sh …
If you’re running a business, you know how powerful a strong email campaign can be for communicating with and engaging customers. However, randomly sending emails without a plan falls short. To fully tap into the potential of email marketing, you must …
Visual content marketing is connecting with, entertaining, and educating your target audience using images, videos, infographics, and other visuals. A well-planned visual content marketing strategy aims to increase engagement and make your content easi …
What if you could unlock a world of possibilities and maximize your social media impact like never before? With the power of artificial intelligence (AI) by your side, you can do just that. From supercharging efficiency and personalization to gaining r …
Google reviews, whether we love them or hate them, play a crucial role in consumer research. A bunch of glowing reviews can skyrocket a business, but a single bad review? Ouch, it can wreak havoc on your reputation. We often receive inquiries from clie …
Consumers today have high expectations. They expect brand interactions to be quick, immersive, simple, and intuitive. As a result, businesses are constantly challenged to find new ways to engage audiences and exceed their expectations. If your company …
Corporate social responsibility (CSR) is an important factor in consumer purchasing decisions, particularly among younger consumers. Here’s how you can use your brand’s social responsibility and values to broaden its appeal, boost engagement, and promo …
Artificial intelligence (AI) has become a powerful tool to help marketers create more effective campaigns and strategies. With the right AI strategy, businesses can gain valuable insights into customer behavior and preferences that can be used to incre …
Sadly, misinformation and questionable marketing tactics are increasing consumer skepticism. Customers are now looking for more reliable sources to recommend goods and services. To stay competitive, brands need to develop fresh approaches for engagemen …
The power of social media to instantly make or break your brand is growing as more and more customers rely on it to inform their purchasing decisions. As a result, influencer marketing, an industry expected to reach $7.14 billion in total revenue by 20 …
The customer journey is a map of all interactions a customer has with your brand, including using your website, talking to your staff, and receiving the products or services they ordered. Customer experience refers to a customer’s overall perception of …
Today’s clients demand that you anticipate their needs and solve their issues. How can marketers accomplish this? By utilizing AI and machine learning marketing platforms. AI and machine learning marketing platforms can predict user behavior in real-ti …
Email marketing ROI (return on investment) is impressive. According to Marketing Evolution, for every $1 spent on email marketing, the sender gets $42 back. With a click-through rate 50 to 100 times higher than popular social channels, it is no wonder …
This is the second half of our two-part series on developing a brand. Part 1 of this series covered the steps involved in developing a brand, as well as its components and best practices. Read part 1 of this series here if you missed it. Now that we ha …
There are over 500,000 brands worldwide, covering more than 2,000 product categories. So how do you create a brand that is unique to you? How do you build a successful brand that sets you apart? A brand that positively impacts the lives of those who ex …
Virtual marketing teams can be a powerful, efficient, cost-effective way to leverage support for you and your business. But many business owners have questions about how best to integrate a virtual marketing assistant or team into their business. Here …
Attorneys who have not evaluated Google Ads as an advertising tool are at a disadvantage. Potential clients now look for attorneys the way they look for everything else – by Googling them. Google Ads should be an important part of your law firm marketi …
Brands employ affiliate marketing programs to gain exposure, awareness, and revenue. They use this performance-driven tool to connect with influencers, paying only when the consumer follows through on the desired action, typically a sale. Affiliate mar …
You are well into a marketing campaign. Your team is frantically writing content and posting it on social channels, and you’ve even taken out a few ads. All hands are on deck, chasing after the latest hot marketing trend. However, you don’t see results …
What is a Marketing Campaign? Every successful marketing campaign has one thing in common – extensive planning. Just as your marketing strategy and plan require detailed planning and documentation, so does each marketing campaign. Before we dive into t …
The customer journey and marketing funnel are critical marketing processes that add structure to your marketing activities. When used together, these complementary tools maximize your marketing initiatives. While it’s essential to understand the differ …
With over 57% of the world’s population using the internet, the digital landscape provides abundant opportunities for businesses to reach potential customers. It’s tempting to dive into creating a beautifully designed website and targeted social advert …
Are we talking about content marketing again? Yes, and we want to let you in on a little secret… content marketing is a big deal! When you browse online or at your favorite store, you have probably noticed that you’re continually being shown new prod …
Social media marketing on platforms like Facebook, Instagram, Twitter, LinkedIn, and Tik Tok, is one of the most powerful marketing tools in existence, offering you a free opportunity to expand the reach of your business, easily connect with your targe …
Throughout 2021, our virtual marketing assistants helped businesses and organizations adapt their SEO strategies to over a dozen updates that Google rolled out throughout the year. Two of these updates, MUM and Page Experience/Core Web Vitals, are expe …
With digital ad spend worldwide in 2021 reaching $389B, 14.6% more than 2020, businesses need to be prepared in 2022 to take advantage of the evolving digital marketing technologies. Here are five digital marketing trends the savviest business marketer …
Real estate has become a highly competitive field and carving out a successful career is a challenge for realtors, regardless of their experience. With over 1.4 million realtors working in the United States, it can be a struggle to stand out to clients …
While online presence has become more and more important in a world where clients find and vet attorneys on the web, many smaller law firms are lagging in adopting best practices. Unfortunately, many firms have little more than an outdated and generic …
Email campaigns provide one of the most cost effective marketing strategies during the holidays. Especially with the rising costs of digital advertising and social media ads during the holiday season, an effective email campaign could get you the best …
It’s hard to believe but Thanksgiving is less than 4 months away. As much as we love the idea of the holidays, sometimes we forget how quickly that time of the year arrives. One minute we are celebrating Independence Day and the next we are carving pum …
If your business derives most of its revenue from holiday sales, you should already be implementing your marketing strategy to catch the eyes of clients, both new and old. Because approximately 56% of people complete their holiday purchases before the …
When we think of online search, most of us reflexively think of Google, and when we think of online advertising, we automatically think of Google Ads. But have you considered Microsoft Ads? It might surprise you to find out that when it comes to flexib …
Keeping an eye on the performance of your email campaigns is crucial for maintaining your brand and getting good deliverability and conversion rates. When your campaign isn’t bringing in the results you’d hoped for, it might be time for an email market …
In an increasingly digital world, one way to distinguish yourself is refreshingly old-school: publishing your own book. A book is an instant reputation-builder: It conveys expertise in a subject matter, provides a platform for your ideas, and serves …
When much of the country went on lockdown in March 2020 given fears of the coronavirus pandemic sweeping the nation, many industries had to quickly pivot. The real estate industry is just one of the many that thrive on personal connection—from home sho …
It all started on May 4, 2020, and according to Google, its new Core Update completed about two weeks later. Shortly thereafter businesses began raising concerns over this so-called “pandemic update” and how it impacted their customers’ ability to find …
As many companies have transitioned to remote working, recruiting has typically not been a priority. But as social distancing measures remain in place, more organizations will need to bring on talent without ever meeting them face-to-face. One sign …
These are uncertain times, especially for the self-employed and small business owners. Routines have been disrupted, contact with others is limited, and lives have been impacted beyond what we could have thought possible just a couple of weeks ago. …
In the face of the Coronavirus epidemic, many law firms have been forced to go virtual as attorneys and paralegals work from home, increasingly relying on the cloud to get work done. While many legal organizations have employees who work remo …
The Coronavirus pandemic has impacted every industry, including real estate agents and brokers. As part of our series on COVID-19, today we’re going to explore how real estate agents and brokers can face the challenge raised by the pandemic. Gover …
The Coronavirus pandemic has impacted our lives in many ways, including the disruption of our daily routines and businesses. However, uncertainty and disruption do not render us powerless. Over the next few days, we are going to be releasin …
Coronavirus (COVID-19) is changing the way companies are working. In order to prevent the potential spread of the virus, for which there is no known vaccine, companies are expanding their remote working policies. This includes not only workers who ha …
Any business owner will tell you, luck can take strange and complicated forms — only in hindsight do we connect the dots and see things for what they are. Tanya Nebo, founder of Nebo Law, has run the legal gamut — from part-time legal work to rep …
“Set it and forget it” can apply to many things, but not your website. As an extension of your business, your website is often the first impression you make on a potential client. Prospects and c …
Why do people come to you for marketing assistance? Maybe it’s because you have unique ideas for getting their message out. Maybe it’s a creative turn for marketing. Maybe it’s the level of understanding you have for their business. Whatever the a …
Between managing clients, responding to leads, listing and marketing homes, completing deals, and returning correspondence, being a real estate agent can feel more like a juggling act than an entrepreneurial endeavor. What’s more, online resources have …
Whether you are an established business advertising a new service or product, or a startup that has yet to go live, developing a pre-launch marketing strategy can help effectively spread the word and draw in new customers. But why is pre-launch marketi …
Video, video, video. Wherever you look on the internet, the message is the same. Video is where it’s at in 2019. And that’s true — to an extent. Though video may have killed the radio star, podcasting has brought audio-only content back with a vengean …
Artificial Intelligence (or AI) is a buzzword that gets thrown around in many different fields. Marketing and advertising are two of the latest to be innovated with new AI technology, and much of it is reshaping the way marketers examine and reach ever …
Did you know that businesses with a blog generate 126% more leads than companies without one? How about the fact that organizations that regularly publish original content receive 8x more traffic, reduce their overall marketing spend by over 60% and re …
Some companies are built in a garage, but Alana Rivera cooked hers up in her Haight Ashbury kitchen. Taking inspiration from a passion for food made from organic ingredients, Alana transformed her favorite organic recipes into delicious smelling soaps …
Imagine this: It’s 8 am, you’re on your way to grab your favorite morning joe when you see that a different coffee house has posted a link to a free-coffee coupon on Facebook. Sweet! When you arrive at the store, you click the link on Facebook and reve …
Google Ads (formally AdWords) is a staple of many digital marketing campaigns. The search engine giant consistently releases new updates to its advertising platform, often adding innovative features to guide their users toward better results. While an …
As 2018 comes to an end, business owners are turning their attention to 2019, likely with a focus on growth. Growth is dependent on a number of factors, some manageable, others not. One factor that leaders have the most control over is marketing. When …
You’ve done it. You’ve launched your marketing campaign. You took the time to research your target audience, decide on the channels to reach out to them and committed to addressing their needs. But those leads you expected to roll in, they have yet to …
From senior marketing professionals to tech journalists to social media enthusiasts, the feeling is near unanimous — video is poised to be the most impactful marketing and sales tool in 2018. In fact, 53% of consumers want to see more video content, …
The success of your small business is heavily reliant on how effective your marketing is. Marketing to the wrong audience, for example, can be just as lethal to a growing business as making no effort to market your business. And while creating a market …
Last November we detailed all the upcoming AdWords changes that were expected in 2017. With 2018 right around the corner, we wanted to offer a recap of the AdWords changes that took place in late 2017 as well as explore the updates anticipated for the …
Google’s latest algorithm update, named “Hawk,” released on August 22, 2017. The update, which specifically affects local SEO, has the potential to be quite a game changer for many small businesses. What is Google Hawk? In short, the Hawk update affect …
When my co-founder Eric and I started Equivity in 2014, we were still formulating an idea of what we wanted our business to be. We knew we wanted to help busy professionals and small businesses by providing both personal assistant and administrative as …
We’ve all heard the phrase, “content is king.” The lessons of this simple adage are easily seen in the digital space as Netflix and Amazon (amongst others) have started creating original programming content to drive viewers to their sites and services. …
Many attorneys have built their practices on referrals. If you are one of those attorneys, you may not see the relevance of building and maintaining your firm’s online presence, especially when you are presented daily with the many other responsibiliti …
Having an online presence in the form of social media and a website is an invaluable asset to both large and small business marketing. A website that lacks strong landing pages, however, will find it particularly difficult to convert their website visi …
Marketing a small business is an exciting and daunting task. There are countless choices as to how you spend your marketing budget online, and campaigns that were effective several months ago may suddenly lose their potency. A strategy that worked for …
Any marketing expert can tell you the value of a social media influencer – a highly followed user of a social media platform who blogs, tweets, or otherwise posts on a topic related to your business. Marketers attempt to win over these influencers as a …
One of the most important components to being a mobile-ready business is being accessible; you want your customers to be able to easily find your small business online and interact with you in streamlined manner. Without mobile marketing integrated int …
Did you know that small businesses with blogs generate 126% more leads than companies without one? Blogs tend to be one of the easier and more cost-effective ways to generate not only interest but actual sales and revenue. Why? Consumers tend to regula …
Whether you are a small business or a Fortune 500 corporation, when it comes to email marketing, one metric stands out above the others: click rate. A click rate, which is literally the rate at which the people you are sending emails to are clicking on …
However ubiquitous the internet is, people still enjoy going to their local stores. Maybe it’s the local comic book store that serves as the nexus of a graphic novel-oriented subculture. Maybe it’s a boutique clothing store that mothers have been takin …
Brilliant ideas don’t always have grand beginnings. In fact, there are several visionaries who were known for scribbling the first iterations of their genius in notepads or on cocktail napkins and Post-It notes. Robert Metcalfe, who co-invented Etherne …
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. -John Wanamaker The 2011 film “Moneyball”, dramatizes the story of how Billy Beane, General Manager of the Oakland Athletics, got a step ahead of his competitors i …
Even in the digital age, business is still fundamentally about personal relationships. Many businesses still rely on word-of-mouth and customer referrals to grow their business. While the need to develop personal relationships cannot be ignored, neithe …
In 2015, 1.4 million businesses and non-profits benefitted from using Google’s advertising tools nationwide AdWords and AdSense, Google’s advertising programs allow businesses to show ads based on keywords that a Google user inputs into the search engi …
This is the third blog in our series on Influencer Marketing. In our previous blog we discussed the value of influencer marketing and how it can be applied to your business. In today’s blog we will discuss the difference between paid and earned influen …
This is the second blog in our series on Influencer Marketing. In our previous blog we discussed what influencer marketing is and how it can be beneficial to your business. In today’s blog we will discuss how Influencer Marketing can help get your busi …
As more and more people turn to online reviews, videos, and blogs to help them make purchasing decisions, influencer marketing has been on the rise. Influencer marketing is a relatively easy way to extend your brand’s reach, disseminate information, an …
Coming up with and executing content marketing ideas doesn’t have to be a long, grueling, or expensive process. When creating a content marketing strategy, you should plan on creating marketing collateral that aligns with your company goals. While ther …
There are few things more frustrating than spending time on a blog, social media post, or email marketing campaign and having the content become obsolete as quickly as last month’s most tweeted meme. While frequently creating new content allows for mor …
The problem with getting marketing help, is not knowing where to go, but knowing when you’ve come to the right place. Aside from perusing resumes and profiles or speaking to a candidate about their job history and expertise, how can you know you’re fin …
Social media occupies a paradoxical position in the lives of many small business owners. On one hand, your personal account is a tar pit that envelops your time. On the other hand, your business account is almost completely neglected. Many is the small …
How to Manage Social Media Risk (or, Don’t put a disgruntled intern in charge of your Twitter page).
Imagine waking up one morning to find that you’ve been attacked as a tyrant over your own company’s Twitter feed. That’s what happened to Robert Duffy, COO of Marc Jacobs, when an intern that was handling the fashion house’s Twitter feed, went on an on …
When it comes to innovative tools to help entrepreneurs and businesses build and operate their company, there is an embarrassment of riches that we can take advantage of. I wrote earlier in the year about tools you can use when starting up your own bus …
There once was a time when we conceived of technology primarily as a way of simplifying our lives. You can think of this as the Jetsons version of the future or the sort of future folks envisioned when they would visit the World’s Fair. We were going t …